Privacy Policy

2.1 Personal Information

We collect personal information that you provide directly to us, including:

• Name, address, phone number, and email address
• Date of birth and age
• PAN number and other tax identification details
• Bank account information for transactions
• Investment preferences and risk profile
• Employment and income information

2.2 Financial Information

• Investment history and portfolio details
• Transaction records and payment information
• Financial goals and investment objectives
• Net worth and asset information

2.3 Technical Information

• IP address and device information
• Browser type and version
• Usage data and website interactions
• Cookies and similar tracking technologies

3.1 Service Provision

• Process mutual fund transactions and SIP registrations
• Maintain your investment portfolio and records
• Provide customer support and respond to inquiries
• Send transaction confirmations and account statements

3.2 Communication

• Send important updates about your investments
• Provide market insights and educational content
• Notify you about new products and services
• Conduct surveys and gather feedback

3.3 Compliance and Legal

• Comply with regulatory requirements (KYC, AML)
• Prevent fraud and unauthorized activities
• Maintain records as required by law
• Respond to legal requests and court orders

4.1 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4.2 Service Providers

We share information with trusted third parties who assist us in:

• Asset Management Companies (AMCs) for investment processing
• Registrar and Transfer Agents (RTAs) for transaction processing
• Payment processors and banks for financial transactions
• Technology service providers for platform maintenance

4.3 Legal Requirements

We may disclose your information when required by:

• SEBI, AMFI, or other regulatory authorities
• Income Tax Department or other tax authorities
• Law enforcement agencies
• Court orders or legal processes

5.1 Security Measures

We implement various security measures to protect your information:

• SSL encryption for data transmission
• Secure servers and data centers
• Access controls and authentication systems
• Regular security audits and updates
• Employee training on data protection

5.2 Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Investment records are maintained as per regulatory requirements, typically for 7-10 years after account closure.

6.1 Access and Correction

• Request access to your personal information
• Correct inaccurate or incomplete information
• Update your contact details and preferences

6.2 Communication Preferences

• Opt-out of marketing communications
• Choose your preferred communication channels
• Set frequency preferences for updates

6.3 Data Portability

You can request a copy of your investment data in a structured format for transfer to another service provider.

6.4 Account Closure

You can close your account at any time. However, we may retain certain information as required by law or for legitimate business purposes.

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and analyze website usage.

7.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Performance Cookies: Help us analyze website usage
• Functional Cookies: Remember your preferences
• Marketing Cookies: Used for targeted advertising (with consent)

7.3 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Third-Party Services We Use:

• Google Analytics for website analytics
• Payment gateways for transaction processing
• Email service providers for communications
• Cloud storage providers for data backup